GEO Service in Perth
Improving your visibility in AI search
Our Perth GEO service (Generative Engine Optimisation) helps your business appear in AI platform recommendations and referrals for potential customers.
Platforms like ChatGPT, Meta AI, Claude, Gemini, Perplexity, Microsoft Copilot and more.
What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (or GEO for short) is the practise of optimising your website for AI chat platforms (platforms such as ChatGPT, Meta AI, Claude, Google Gemini, Perplexity, Microsoft Copilot and more). This is so those platforms are more likely to find your website, understand it and mention it in their generated answers.
This is different to traditional search engines like Google, where you type in a keyword or two and it gives you a directory like listing of different websites. AI search tends to generate more conversational answers to questions asked of it and some of those answers will link people to your website.
This means it forms a new kind of traffic and a new way for people to find your business and now is the time to get on board the Perth GEO search
GEO search is the future
When AI first emerged, its potential for finding products or services wasn’t obvious, and platforms were still maturing while Google remained dominant. Now, as AI search use grows and influences website analytics, GEO has become a game-changer.
With the rise of AI in searching for products and services, it’s crucial to ensure your business is recognised by these AI platforms when it matters most. This is where we here at Thriving Web Design can help.
Why it matters for your business
It’s pretty simple. If more people are using AI to search for things, and your competitor shows up in an AI search result, but you don’t, there’s a problem. Like all other forms of marketing, using AI is another way customers can find out about you. So getting mentioned when people ask AI-powered platforms is essential.
How we do GEO
Step 1 – We audit AI Platforms responses
Our GEO agency work involves three clear and methodical steps that we repeat in continual iterations to ensure our efforts stay fresh and relevant to AI platforms.
Step 2 – Create and improve content and technical work on your website
We edit the front end of your sites content to better improve AI platforms understanding of your site and make it easier for them to reference your website in answers. We also work on the technical backend of the site, like improving schemas, LLMS.txt files, internal structure of pages and internal linking and more.
Step 3 – We measure the results
We track the frequency and success rate of your business and website being mentioned on AI platforms whenever relevant questions are being asked in a variety of ways. We also make a note of which pages on your site are performing and which are not and what topics are performing.
AI platforms we work with
FAQ
No. Because competitors are constantly trying to better their own AI search visibility, this means it does require month on month monitoring. There’s other factors AI platforms use that can influence change in answers too, as they draw their information from multiple sources, including but not limited to organic search engines like Google.
Keeping on top of it means you stay relevant and fresh to AI platforms when making recommendations and referrals in their answers.
No. While AI search platforms may look things up on the internet when working out answers to give, they are different from traditional search engines of old. Traditional search engines like Google and Bing will give you a directory listing of websites based on keywords you type in.
Whereas you can have a full-on conversation with AI platforms just like you’re talking to a real person, and ask them for recommendations on products or services they are looking to buy. Then have follow-up questions about the same topic. A very different search experience.
We audit all the major AI platforms to see your business is getting a mention for the kind of questions your potential customers would ask of them.
Success means the AI platforms trust the validity and brand to give you business a mention. We also look at how frequently you are mentioned in answers given.
We can also see using traditional web analytical tools where traffic referral is coming from. If you’re getting more referral traffic from an AI platform, then we know our efforts are working.
No, it’s definitely not a fad. This is the way online search is going from now into the future. Even Google has recognised the importance of AI and realised its own AI platform Gemini.
What you’ll find is as more time goes by, year after year, the reliance on AI for search will only get more prevalent and search itself will continue to be shaped by it.
Absolutely yes. By getting on board with GEO (Generative Engine Optimisation) now, you’ll be an early adopter of this technology. That way, by the time everyone else realises just how big this is, your business would have well and truly established itself as a leading brand mentioned in all AI search platforms.
If your competitors are mentioned, or are thinking about improving their visibility in AI answers, then you’ll want to make sure you’re ahead of the game.
Here’s a list of what we consider some of the most common AI platforms people are using:
- ChatGPT by Open AI
- Meta AI
- Google Gemini
- Perplexity
- Claude
- Microsoft Copilot
Looking to get more visibility and traffic from AI platforms? We can help