Kings Toys

Kings Toys is an Australian retailer specialising in collectible action figures, with a focus on the Transformers franchise. They needed an online store that could showcase their unique products and cater to both casual shoppers and serious collectors. With their growing inventory, they wanted a website that met the needs of new and existing customers.

Kings Toys - A website case study

Their challenge

Kings Toys needed a website capable of handling dozens of product categories, while making it easy for customers to browse by brand and product type. Pre-orders were critical to their business, so the site had to clearly highlight upcoming items and allow customers to secure them in advance. They also wanted to regularly promote new arrivals and limited-edition items to drive repeat traffic.

Kings Toys website on two different sized devices

The Solution

We built a fast, mobile-friendly eCommerce store with clear navigation, custom pre-order functionality, and dynamic sections for new arrivals and coming soon items. Product pages were designed to clearly show stock status and key product details at a glance. The design blends excitement and usability, capturing the thrill of collecting while keeping the experience simple and intuitive.



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