A Guide to Google Business Profile
May 16, 2022
In today’s digital world, when people want to find a product, service, or local business, they almost always turn to Google. This is where Google Business Profile (formerly known as Google My Business) comes in — a powerful, free tool provided by Google that helps your business appear in local search results and on Google Maps.
What is a Google Business Profile?
A Google Business Profile is essentially your business’s online listing on Google. It gives potential customers key information about your business when they search for you online, such as:
- Your business name
- Your location (if you have a physical address)
- Your contact information
- Your business hours
- Basic details about what your business offers
The profile can appear directly in Google Search and on Google Maps, making it easier for people to find and contact you.
What are the Benefits for Business Owners?
Improved Online Visibility
When someone searches for a business like yours — whether by name or for services in your area — your Google Business Profile helps you show up more prominently in search results. This is especially important for local businesses trying to attract nearby customers.
Helps Customers Find and Contact You Easily
Whether someone is searching for your phone number, directions to your location, or your business hours, a Google Business Profile puts this information front and centre. It’s quick, easy, and convenient for potential customers.
Builds Trust and Credibility
Having an official presence on Google reassures customers that your business is legitimate and trustworthy. It also gives people an easy way to leave reviews, which can help build your reputation and attract more customers.
Completely Free to Use
Unlike paid advertising, a Google Business Profile is completely free. It’s one of the easiest and most cost-effective ways to get your business in front of potential customers online.
Appears on Google Maps
If your business serves customers at a physical location, your profile helps you show up on Google Maps, making it easier for people to find you when they’re nearby or looking for businesses like yours in the area.
Works for All Types of Businesses
Whether you run a shop, restaurant, tradie service, or even an online business, Google Business Profile helps you stand out when people search for businesses in your industry.
How to Get Started
Creating a Google Business Profile is simple. Visit https://www.google.com/business, sign in with a Google account, and follow the prompts to set up your profile. You’ll need to enter some basic information about your business, and Google may need to verify your details before your profile goes live.
If you want your business to be easily found online — especially by local customers — having a Google Business Profile is one of the most important (and free) steps you can take.
